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6 ways to up your social marketing

It’s probably no secret to you that, “When it comes to trust, third-party and word-of-mouth sharing has always carried more weight than advertising,” as Bryan Kramer reports in his insightful new book,...

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Why social “helping” beats social selling

Adaptation from SHAREOLOGY: How Sharing is Powering the Human Economy (Morgan James, 2015) by Bryan Kramer, CEO of PureMatters. The term “selling” tends to conjure up images of an aggressive used-car...

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